Driving Green
Ireland’s first Virtual Power Plant. Website, Energy Score tool and lead engine.
The brief
Launch a product category Irish homeowners had never heard of, and become the answer when they ask what a virtual power plant is and whether it will cut their bill.
What we built
- Static Next.js site on the Cloudflare edge, sub-second loads on every page.
- Energy Score calculator running on live ENTSO-E and EirGrid grid data, so every visitor sees their own number.
- Smart-charging enrolment flow with lead capture straight into the sales sheet.
Search and AI visibility
- Answer-first explainer pages for VPP, smart charging and dynamic pricing, each with FAQ and Organisation schema.
- Calculator results carry a plain-language summary that AI assistants can quote directly.
- Compatibility pages per device (Tesla, Energy Hub) to own the long-tail questions.