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Paid Advertising

Meta, TikTok and LinkedIn campaigns that earn their budget back, with tracking that follows a click all the way to a sale.

What you get

  • The right platform for the job. Meta for reach and retargeting, TikTok for short video and a younger audience, LinkedIn for reaching a job title. We recommend the mix, then run it.
  • Tight audiences. Retargeting and lookalikes built off real first-party data, not broad interest targeting that burns money.
  • Creative built for the platform. We make the ads. Static, motion and vertical video designed for each feed, not one brochure resized three times. TikTok gets made for TikTok.
  • End to end tracking. Pixels, conversion APIs and custom conversions wired up properly, so the numbers in the dashboard match the numbers in the bank.
  • Honest reporting. Blended return on ad spend and cost per customer, not impressions and reach.

How we work

We start small, prove a channel works, then scale the spend behind what converts. Creative is tested in batches so you learn which message is doing the work, and paused the moment the cost per result drifts.

Where we run them

Meta

Meta

Facebook and Instagram. The workhorse for reach, retargeting and lookalike audiences built off your own customer data.

TikTok

TikTok

Short vertical video, made for the feed rather than resized from somewhere else. Cheap reach and a younger audience when the product suits it.

LinkedIn

LinkedIn

The only place you can reliably buy attention from a specific job title at a specific company. Expensive per click, worth it for B2B.

We recommend the mix, then run it. Most clients start on one platform and add a second once the first is paying for itself.

Paid that pays for itself.

We run the Accelerate conference campaign for Hockey Stick Advisory on Meta and LinkedIn. Tight audiences, creative built for the platform, and tracking that follows a click all the way to a ticket sale.

6.4xblended return on ad spend
$18.40cost per registration, down from $61
2.9%click-through on retargeting
38%of ticket sales attributed to paid
Speaker line-up ad naming the companies in the room
Retargeting ad asking still thinking about it, with the early bird price
Venue photography ad with the date and a ticket call to action
Statistic ad leading with thirty per cent of revenue through partners
Deadline ad announcing early bird closes Monday at midday
Price ad showing the hundred dollar early bird saving

Real creative from the Accelerate 2026 retargeting campaign.

Where we have done this

Driving Green website
Energy, Ireland

Driving Green

Ireland’s first Virtual Power Plant. A site that explains a product nobody had heard of, then signs them up.

#1 for “virtual power plant Ireland”Read the case study →
Hockey Stick Advisory website
SaaS advisory, Australia

Hockey Stick Advisory

A growth engine and a software platform for a partnerships advisory firm, shipped week by week.

5 free tools live and rankingRead the case study →
BnB Collection website
Holiday accommodation, Albany, Western Australia

BnB Collection

Beachside townhouses in the Great Southern, now booked direct instead of through platforms that take 15%.

41% of bookings now direct, up from 22%Read the case study →

Other services

Go-to-Market Strategy & ExecutionWebsite DevelopmentSEO and AEOAI Implementation

Ready to move?

No pitch decks, no obligation. A straight conversation about what you need and whether we can help.

Start a conversation+61 411 330 195Melbourne, Australia. Clients in Australia, New Zealand, the US, Canada, the UK and Ireland.